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Naturtint USA

Naturtint Permanent Hair Color 5R (formerly 9R) Fire Red (Packaging may vary)

Naturtint Permanent Hair Color 5R (formerly 9R) Fire Red (Packaging may vary)

UPC: 661176010189

Rated 4.1 out of 5
Based on 12 reviews
Size
$14.99
$14.99 $14.99
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We're available elsewhere: Buy on Amazon or Buy on Walmart

Transform your look with Naturtint’s 5R Fire Red, a rich, fiery shade that delivers salon-quality results from the comfort of home. Infused with nature’s best ingredients, this permanent hair color provides stunning, long-lasting color while nourishing your hair.

Our pioneering formula is up to 90% naturally derived, giving you vibrant, healthy-looking color without harsh chemicals. Free from ammonia, parabens, and heavy metals, Naturtint is kind to your scalp and gentle on your hair, ensuring a more natural, vibrant result every time. Achieve up to 100% gray coverage with our advanced, cruelty-free and vegan-friendly solution that leaves hair softer, shinier, and full of life.

Why Choose Naturtint?

  • Enriched with plant-based ingredients for visibly healthier hair
  • No ammonia, no parabens, no heavy metals
  • Achieves up to 100% gray coverage
  • USDA BioPreferred® Certified and ISO 16128 compliant
  • Easy, mess-free application for beautiful color at home
  • Forever cruelty-free and vegan

Step confidently into a new, vibrant you with Naturtint’s botanically-inspired formula—luxurious, lasting color you can feel good about.

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          Ingredients

          COLORANT:
          PEG-2 OLEAMINE. WATER (AQUA). ALCOHOL
          DENAT. PEG-4 RAPESEEDAMIDE. PROPANEDIOL. OLEIC
          ACID. ETHANOLAMINE. HYDROLYZED OAT PROTEIN.
          HYDROLYZED CORN PROTEIN. HYDROLYZED SOY
          PROTEIN. HYDROLYZED WHEAT PROTEIN. MEADOWFOAM
          (LIMNANTHES ALBA) SEED OIL. TETRASODIUM
          GLUTAMATE DIACETATE. SODIUM METABISULFITE.
          SODIUM ERYTHORBATE. 4-AMINO-2-HYDROXYTOLUENE.
          p-AMINOPHENOL. p-PHENYLENEDIAMINE. 2-
          METHYLRESORCINOL. 4-CHLORORESORCINOL. OCTADECYL
          DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE.

          COLOR DEVELOPER:
          WATER (AQUA). HYDROGEN
          PEROXIDE. CETYL ALCOHOL. CETEARYL ALCOHOL.
          CETEARETH-20. LAURETH-3. OXYQUINOLINE SULFATE.
          PHOSPHORIC ACID.

          QUINOA MASK:
          WATER (AQUA). CETEARYL ALCOHOL.
          BEHENTRIMONIUM METHOSULFATE. SHEA (BUTYROSPERMUM
          PARKII) BUTTER. SILYBUM MARIANUM ETHYL ESTER.
          HYDROLYZED QUINOA. HYDROLYZED BAOBAB (ADANSONIA
          DIGITATA) SEED EXTRACT. GLYCERYL STEARATE. TOCOPHEROL.
          FRAGRANCE (PARFUM). SODIUM BENZOATE. POTASSIUM
          SORBATE. BENZYL ALCOHOL. CITRIC ACID.

          Learn more about each ingredient →

          Certifications

          USDA BioBased Certification
          FSC - Forest for All Forever

          Learn more about our Certifications here →

          Shipping & Returns

          Order by 2pm EST for same day order processing and receive your order in 1 – 3 business days

          Need to return it? You've got 30 days!

          More Shipping & Return Info →

          Allergy & Safety Info

          We want all Naturtint customers to enjoy using our products safely and effectively, please find our Safety and Allergy information here

          FAQ

          View all FAQs here →

          We're Available Elsewhere

          Want to pick up a box of Permanent Hair Color today? Swing by your local health food store. Find a Retailer →

          We're also available online at Amazon and Walmart

          ← View Permanent Hair Color Chart← View Root Retouch Color Chart

          SHOP BY COLOR

          VIEW COLOR CHART →VIEW ROOT RETOUCH COLOR CHART →
          Write a Review
          average rating 4.1 out of 5
          Based on 12 reviews
          • 5 Stars
            7 Reviews
          • 4 Stars
            3 Reviews
          • 3 Stars
            0 Reviews
          • 2 Stars
            0 Reviews
          • 1 Star
            2 Reviews
          67% of reviewers would recommend this product to a friend
          Easy To Apply
          Rated 4 out of 5
          Customer photos and videos
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          12 Reviews
          Reviewed by Tammy
          I don't recommend this product
          Natural Hair Color
          Brunette
          Hair Type / Texture
          • Curly
          Rated 1 out of 5
          Review posted

          Nope.

          Wasted my time and money. I got the fire Red and it didn't even take. Not even close.

          And I know about applying color. Nope.

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          Easy To Apply
          Rated 5 out of 5
          Was this helpful?

          Naturtint USA

          Hi there,

          We’re sorry to hear your color results didn’t turn out as expected. We’d love to help troubleshoot and get a better idea of what may have happened.

          Could you please reach out to us and share the following details? You can email us at customerservice@naturtintusa.com

          • What color your hair was before applying the color
          • If it was previously colored, what brand and shade did you use before this application?
          • The color and approximate length of your root growth
          • What percentage of your hair is gray or white, especially in the root area
          • How long you left the color on
          • Whether you applied it to your entire head or just the roots

          We know it’s never fun when your color doesn’t turn out quite right—rest assured, we’re here to help. Send us an email at customerservice@naturtintusa.com

          Reviewed by Victoria D.
          Verified Buyer
          I don't recommend this product
          Natural Hair Color
          Brunette
          Hair Type / Texture
          • Wavy
          Benefits
          • Long-Lasting
          Rated 1 out of 5
          Review posted

          Perfect color, terrible allergic reaction!

          Though I've personally been using Naturtint for years without issue, I used the 5R formulation on my teenage daughter, who experienced a severe and painful skin rash all over her neck and ears within two days of application. She has no known allergies and has never shown sensitivity to any beauty or hygiene products. She's now being medicated orally and with medicinal ointments for over a week, with the rash being very slow to heal and causing her significant pain, itchiness, and flaking skin. The hair color came out vibrant and beautiful, exactly what she wanted. Unfortunately, such a reaction makes the product unusable.

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          Easy To Apply
          Rated 5 out of 5
          Was this helpful?

          Naturtint USA

          Hi Victoria,

          We’re very sorry your daughter had this experience with Naturtint Permanent Hair Color!

          Naturtint strives to remove as many chemical ingredients as possible from its formulations, but like other permanent hair colors, it contains hydrogen peroxide and p-phenylenediamine (PPD). PPD is one of several synthetic pigments used in hair dyes that are classified as skin sensitizers and can cause severe allergic reactions in some individuals. Hydrogen peroxide may also cause irritation with prolonged exposure.

          Please reach out to us at https://naturtintusa.com/pages/contact so we can get some more information.

          Reviewed by Jennifer N.
          Verified Buyer
          I recommend this product
          Natural Hair Color
          Blonde
          Hair Type / Texture
          • Straight
          • Thin
          Benefits
          • No Ammonia
          • 100% gray coverage
          • No Artificial Fragrance
          Rated 4 out of 5
          Review posted

          Very nice.

          Very nice. Did not burn or itch. Covers very well. Love the color.

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          Easy To Apply
          Rated 5 out of 5
          Open Image by Jennifer N. in a modal
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          Reviewed by Jean B.
          Verified Buyer
          I recommend this product
          Natural Hair Color
          Red
          Hair Type / Texture
          • Thin
          • Curly
          • Dry
          Benefits
          • Long-Lasting
          • No Ammonia
          • No Artificial Fragrance
          • No Parabens
          • Vegan
          Rated 4 out of 5
          Review posted

          Marvelous color

          Incredible product ,product use ,color, price, and wow!

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          Easy To Apply
          Rated 4 out of 5
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          Reviewed by Rose
          I recommend this product
          Rated 5 out of 5
          Review posted

          5 Stars

          I have dark brown hair in this product made my hair, a beautiful auburn! Thanks so much! 10 out of 10

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          The First Ever USDA Certified BioBased Permanent Hair Color

          We want the best for you and the environment, so when creating formulas our goal is to replace as many synthetic ingredients as possible with plant-based alternatives. Simply put, we use as many naturally-derived ingredients as possible without sacrificing the quality of your results.

          But why aren’t Naturtint products 100% natural? We use the Global ISO standard 16128 which defines naturally-derived as plant or mineral derived materials and water that have undergone limited processing. The naturally-derived percentage varies between product lines and ranges from 90% to 99%. 

          What is Biobased? We hold ourselves to high standards and are proud to have the first permanent hair color to be certified by the USDA BioPreferred® Program. Biobased ingredients are derived from plants and other renewable sources and provide an alternative to petroleum-derived ingredients.

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          • Leader in better hair care

          • Pharmaceutical quality ingredients

          • Eco-friendly ingredients

          • Scientifically formulated by women

          • Vegan &
            cruelty-free