About Naturtint USA

helping you achieve gorgeous hair at home

we're on a mission to provide the best possible balance between naturally derived and synthetic ingredients in our products

we believe in transparency, self-care, individuality, community, & inclusivity


Naturtint was born over 30 years ago to bring better quality hair color to the world. From scientific innovation in the lab, manufacturing, and distribution, the strong women behind Naturtint work together to raise beauty product standards and bring everyone better hair color and hair care products.

Maria del Pino Navarro Veroz, dermo-pharmaceutical scientist and General Director of Phergal Laboratories in Madrid, Spain, is fueled by her passion for botanical science and creates Naturtint’s scientifically innovative formulas using as few synthetic ingredients as possible without sacrificing gorgeous results.

As a single mother, Brenda Boice became Naturtint’s exclusive USA distributor and pioneered Naturtint into national distribution within the USA. Today Brenda and daughter Ashley lead Naturtint USA - a diverse team of talented and hardworking people across the United States. They care about their communities, the environment, and the quality of the products they represent.

Brenda and Maria continue their alliance to bring you the highest quality hair color and hair care products on the market. To show their continued commitment to scientific innovation and to help you achieve gorgeous hair at home, Naturtint permanent hair color became the first USDA Certified Biobased permanent hair color line in 2021.

Meet Maria

Maria del Pino Navarro Veroz, dermo-pharmaceutical scientist and General Director of Phergal Laboratories in Madrid, Spain, is fueled by her passion for botanicals, scientific innovation, and sustainability. In the 90s, Maria traveled to America to learn how to formulate hair color from top professionals. She wanted to create an innovative formula that contained the highest quality ingredients, was infused with plant and seed oils to nourish and moisturize hair, and only the necessary amount of synthetic ingredients. Naturtint was born to bring better quality hair color to the world! Today Maria continues to formulate new and innovative high-quality hair, beauty, and cosmetic products thanks to her constant contribution and numerous discoveries in the field of dermatopharmacology and botanical science.

Meet Brenda

Brenda Boice was a single mother seeking to improve life for herself and her two young children, so she turned to self-help books and learned the skills necessary to start and run a successful business. For a short time Brenda explored Europe seeking better products and eventually discovered Phergal Laboratories’ Brand, Naturtint, in Madrid, Spain. She became the exclusive distributor of Naturtint for the United States, and from there she built distribution centers, imported and sold products across the United States.

  • eco-friendly

  • pharmaceutical quality ingredients

  • scientifically formulated by women

  • vegan

  • cruelty free

ingredients you'll never find in our products

on our never list



Heavy Metals


Artificial Fragrance

Sodium Laureth Sulfate (SLES)

Animal Products

Cocamide DEA


Mineral Oils

our manufacturing facility

About Phergal

All Naturtint products are developed and made in Spain at our manufacturing facility – Laboratorios Phergal. Focused on beauty, innovation, and health, Phergal has been creating revolutionary beauty products to help people live a happy and healthy life for over 37 years.

Our manufacturing facility prides itself in being socially responsible, eco-friendly, and maintaining the highest standards for creating naturally better products.