radiant, beautiful results at home

with over 30 permanent hair colors to choose from and a growing line of hair care products, achieving gorgeous, beautiful results at home just got a lot easier

Forever vegan & cruelty free

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Real People. Genuine Results.

We're the first-ever USDA Certified Biobased Permanent Hair Color

We want the best for you and the environment, so when creating formulas our goal is to replace as many synthetic ingredients as possible with plant-based alternatives. Simply put, we use as many naturally derived ingredients as possible without sacrificing the quality of your results.

But why aren’t Naturtint products 100% natural? We use the Global ISO standard 16128 which defines naturally derived as plant or mineral derived materials and water that have undergone limited processing. The naturally derived percentage varies between product lines and ranges from 92% to 99%. 

What is Biobased? We hold ourselves to high standards and are proud to have the first permanent hair color to be certified by the USDA BioPreferred® Program. Biobased ingredients are derived from plants and other renewable sources and provide an alternative to petroleum-derived ingredients.


with our color care collection

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