$9.99 sitewide sale!

introducing the first-ever

USDA Certified Biobased Permanent Hair Color

choose from 35 different shades

happening now

$9.99 sitewide sale

shop our entire line of cleaner hair color and care

permanent hair color

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what does cleaner beauty really mean?

We want the best for you and the environment, so when creating formulas our goal is to replace as many synthetic ingredients as possible with plant-based alternatives. Simply put, we use as many naturally-derived ingredients as possible without sacrificing the quality of your results.

But why aren’t Naturtint products 100% natural? We use the Global ISO standard 16128 which defines naturally-derived as plant or mineral derived materials and water that have undergone limited processing. The naturally-derived percentage varies between product lines and ranges from 92% to 99%. 

What is Biobased? We hold ourselves to high standards and are proud to have the first permanent hair color to be certified by the USDA BioPreferred® Program. Biobased ingredients are derived from plants and other renewable sources and provide an alternative to petroleum-derived ingredients.

plant-based ingredients
for #cleanerbeauty

Oleic Acid

Olive-derived and full of omega-9, this ingredient is found naturally in your sebum, and it is known to help retain moisture and add silkiness & shine! 

Meadowfoam Seed Oil

The oil from this tiny seed is packed full of natural moisturizers to smooth and shine while extending your color and enhancing shine. 

Quinoa

A superfood containing all of the essential amino acids to moisturize and nourish your hair for richer, longer-lasting color.  

Shea Butter

Loaded with vitamins and essential fatty acids to nourish and moisturize, reduce frizz, and enhance your hair’s natural beauty! 

Baobab Proteins

Extracted from the seeds of the tree of life, these proteins help to strengthen, nourish and protect while adding shine and volume.

real people. genuine results.

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