new packaging, same formula!

natural-looking results at home

with a full line of permanent hair color for men and women and a growing line of hair care products, achieving vibrant, natural-looking results at home just got a lot easier

  • FREE SHIPPING

    Enjoy free shipping on all orders of $60 or more after discounts applied

    learn more 
  • NATURTINT PERKS

    Earn and save with our Perks membership program

    learn more 
  • GIVE $10, GET $10

    Love it? Share with a friend (or two) and earn points to save

    learn more 

EXPLORE THE MEN'S LINE

PERMANENT HAIR COLORS FOR BEARD & HAIR

1 of 6

SHOP YOUR FAVORITE INFLUENCERS

Real People. Genuine Results.

We're the first-ever USDA Certified Biobased Permanent Hair Color

We want the best for you and the environment, so when creating formulas our goal is to replace as many synthetic ingredients as possible with plant-based alternatives. Simply put, we use as many naturally derived ingredients as possible without sacrificing the quality of your results.

But why aren’t Naturtint products 100% natural? We use the Global ISO standard 16128 which defines naturally derived as plant or mineral derived materials and water that have undergone limited processing. The naturally derived percentage varies between product lines and ranges from 92% to 99%. 

What is Biobased? We hold ourselves to high standards and are proud to have the first permanent hair color to be certified by the USDA BioPreferred® Program. Biobased ingredients are derived from plants and other renewable sources and provide an alternative to petroleum-derived ingredients.

MAINTAIN YOUR COLOR

with our color care collection

1 of 3