say hello to cleaner beauty

with our best-selling color care collection

today only!

nurses day flash sale

Naturtint Permanent Hair Color for only $9.99 + free shipping on orders over $35

our story

real people. genuine results.

gentle formula inspired by
nature for #cleanerbeauty

Oleic Acid

Olive-derived oleic acid retains moisture and adds silkiness

Meadowfoam Seed Oil

Meadowfoam Seed Oil extends color and enhances shine


Quinoa essential amino acids bond the color pigment for richer, longer-lasting shades

Shea Butter

Shea butter is loaded with vitamins and fatty acids that heal and soothe

Baobab Proteins

Baobab proteins protect, revitalize and strengthen, adding shine and volume