say hello to cleaner beauty

with our best-selling color care collection

today only!

nurses day flash sale

Naturtint Permanent Hair Color for only $9.99 + free shipping on orders over $35

our story

real people. genuine results.

gentle formula inspired by
nature for #cleanerbeauty

Oleic Acid

Olive-derived oleic acid retains moisture and adds silkiness

Meadowfoam Seed Oil

Meadowfoam Seed Oil extends color and enhances shine


Quinoa essential amino acids bond the color pigment for richer, longer-lasting shades

Shea Butter

Shea butter is loaded with vitamins and fatty acids that heal and soothe

Baobab Proteins

Baobab proteins protect, revitalize and strengthen, adding shine and volume

Our products are also available on Amazon!