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save 25% off our full-line of cleaner hair care products

our story

real people. genuine results.

gentle formula inspired by
nature for #cleanerbeauty

Oleic Acid

Olive-derived oleic acid retains moisture and adds silkiness

Meadowfoam Seed Oil

Meadowfoam Seed Oil extends color and enhances shine


Quinoa essential amino acids bond the color pigment for richer, longer-lasting shades

Shea Butter

Shea butter is loaded with vitamins and fatty acids that heal and soothe

Baobab Proteins

Baobab proteins protect, revitalize and strengthen, adding shine and volume