Colored my hair just 3 weeks ago with a color from a different product that turned brassy. That happens often to me. I was reluctant to color again so soon but was desperate to get rid of the brassiness. First time trying Naturtint and selected 8A ash blonde. I’m so happy. Often the ash tones are too dark or are so ashy and flat. This is just a natural blonde and removed the brassiness. So this is my new favorite brand and color!! I just hope the color lasts and doesn’t fade quickly.