It's ok
I like this hair color and have been using it for a long time. It does not burn my scalp. However it fades quickly to a brassy look. I have red tones in my hair and do not want to use shampoos or conditioners that say they can get the brass out because they are too strong. I wish Naturtint had a color enhancing conditioner you could put on your hair to boost color before you need to recolor your hair. I have seen products like this in other brands but do not use them because of bad reviews.