- Straight
- Hydrating
- No Ammonia
- No Parabens
- No Artificial Fragrance
- 100% gray coverage
Fabulous
Works beautifully. Just bought a color Brush kit to assist coverage for next time!
Easy To Apply |
Rated 5 out of 5
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Learn more about our Certifications here →
order by 2pm EST for same day order processing and receive your order in 1 – 3 business days
Need to return it? You've got 30 days!
We want all Naturtint customers to enjoy using our products safely and effectively, please find our Safety and Allergy information here
Want to pick up a box of Permanent Hair Color today? Swing by your local health food store. Find a Retailer →
We want the best for you and the environment, so when creating formulas our goal is to replace as many synthetic ingredients as possible with plant-based alternatives. Simply put, we use as many naturally-derived ingredients as possible without sacrificing the quality of your results.
But why aren’t Naturtint products 100% natural? We use the Global ISO standard 16128 which defines naturally-derived as plant or mineral derived materials and water that have undergone limited processing. The naturally-derived percentage varies between product lines and ranges from 92% to 99%.
What is Biobased? We hold ourselves to high standards and are proud to have the first permanent hair color to be certified by the USDA BioPreferred® Program. Biobased ingredients are derived from plants and other renewable sources and provide an alternative to petroleum-derived ingredients.
leader in better hair care
pharmaceutical quality ingredients
eco-friendly
scientifically formulated by women
vegan