Created by an independently owned, woman-run company in Madrid, Spain, Naturtint has been the leader in scientifically innovative hair color and cleaner hair care for over 25 years. Naturtint’s botanical-inspired formulas contain only the highest quality ingredients and are designed to deliver and maintain radiant color and shine. 

Naturtint is on a mission to empower you with these gorgeous easy-to-use at-home hair color and cleaner hair care products:

Naturtint Permanent Hair Color is the first permanent hair color certified by the USDA BioPreferred® program, exceeding minimum USDA certified biobased content for hair styling products by using less petroleum-derived and more naturally derived substitutes. The same amazing colors you love, but now with a 100% naturally derived propylene glycol alternative. Everything you need to color is included in each kit, and now with the all-new 1.69-ounce tube of the Naturtint Quinoa Multi-care Mask proven to nourish and help increase color retention by up to 20%!

Naturtint’s Color Care line features Shampoo, Conditioner, and CC Cream leave-in conditioner, which are color-safe and pH-balanced to protect and maintain vibrant, long-lasting hair color. These formulas are enriched with nourishing plant-based ingredients like shea butter, baobab, and sunflower seed extracts to cleanse, moisturize, smooth, and protect. 

Naturtint Root Retouch is a PPD-free permanent hair color formula that will help you seamlessly blend in your grays and roots in between full permanent hair color applications. The Root Retouch is also great for concealing a few unwanted grays without the commitment of coloring all of your hair. Each kit comes with everything you need for a successful application!

Permanent Line:

Colorant: Peg-2 Oleamine, Water (Aqua), Alcohol, Peg-4 Rapeseedamide, Propanediol, Oleic Acid, Ethanolamine, p-Phenylendiamine, Hydrolyzed Oat Protein, Hydrolyzed Corn Protein,

Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Meadowfoam (Limnanthes Alba) Seed Oil, Tetrasodium Glutamate, Diacetate, Sodium Metabisulfite, Sodium Erythorbate, N.N-BIS(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, 2-Amino-4-Hydroxyethyl-Aminoanisole Sulfate, 4-Chlororesorcinol, 4-Amino-2-Hydroxytoluene, P-Aminophenol, M-Aminophenol, 2-Methylresorcinol, 2.4-Diaminophenoxyethanol HCL, 1-Hydroxyethyl 4.5-Diamino Pyrazole Sulfate, 2.6-Dihydroxyethylaminotoluene, Octadecyl DI-T-Butyl-4-Hydroxyhydrocinnamate

Color Developer: Water (Aqua), Hydrogen Peroxide, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-20, Laureth-3. Oxyquinoline Sulfate, Phosphoric Acid

Quinoa Mask: Water (Aqua), Cetearyl Alcohol, Behentrimonium Methosulfate, Shea (Butyrospermum Parkii) Butter, Silybum Marianum Ethyl Ester, Hydrolyzed Quinoa, Hydrolyzed Baobab (Adansonia Digitata) Seed Extract, Glyceryl Stearate, Tocopherol, Fragrance (Parfum), Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Citric Acid

Color Care Line:

Color Care Shampoo:
Water (aqua). Lauryl glucoside. Sodium coco-sulfate. Disodium cocoyl glutamate. Cistus ladaniferus leaf/stem water*. Citrus limon (lemon) fruit water*. Lavandula angustifolia (lavender) flower water*. Guar hydroxypropyltrimonium chloride. Helianthus annuus (sunflower) seed extract*. Salvia hispanica seed oil. Tocopherol. Ascorbyl palmitate. Sodium cocoamphoacetate. Glyceryl oleate. Dicaprylyl ether. Decyl glucoside. Coco-glucoside. Hydrogenated palm glycerides citrate. Lecithin. Fragrance (parfum)**. Sodium benzoate. Potassium sorbate. Benzoic acid. Citric acid. *Ingredients from organic farming. **Natural Fragrance

Color Care Conditioner:
Water (aqua). Cetearyl alcohol. Behentrimonium methosulfate. Quaternium-87. Citrus limon (lemon) fruit water*. Lavandula angustifolia (lavender) flower water*. Cistus ladaniferus leaf/stem water*. Butyrospermum parkii (shea) butter*. Helianthus annuus (sunflower) seed extract*. Hydrolyzed adansonia digitata seed extract. Propylene glycol. Glyceryl stearate. Quaternium-80. Fragrance (parfum)**. Sodium benzoate. Potassium sorbate. Benzyl alcohol. Citric acid.
*Ingredients from organic farming. **Natural Fragrance

CC Cream Leave-in Conditioner:
Water (aqua). Cetearyl alcohol. Quaternium-80. Propylene glycol. Helianthus annuus (sunflower) seed extract. Hydrolyzed pea protein. Hydrolyzed adansonia digitata seed extract. Moringa oleifera seed extract. Behentrimonium methosulfate. Glycerin. Potato starch modified. Fragrance (parfum)*. Citric acid. Disodium phosphate. Sodium benzoate. Potassium sorbate. Benzyl alcohol. Limonene. Linalool. Citronellol.
*Natural Fragrance

Root Retouch Line:

Colorant 15 ml:
Water (aqua). Cetearyl alcohol. Glycerin. Ethanolamine. Oleth-20. Oleth-5 Phosphate. Myristyl Alcohol. Crambe Abyssinica Seed Oil. Limanthes Alba (Meadowfoam) Seed Oil. Behentrimonium Methosulfate. Dioleyl Phosphate. Quaternium-80. Propylene Glycol. Argania Spinosa Kernel Oil. Cocamidopropyl Betaine. Ceteareth-80. Myristyl Glucoside. Glycol Distearate. Glyceryl Stearate. Laureth-4. Tetrasodium Glutamate Diacetate. Sodium Erythorbate. Sodium Metabisulfite. Sodium Chloride. Sodium Benzoate. Toluene-2,5- Diamine Sulfate. +/-: p-Aminophenol. 4- Chlororesorcinol. Phenyl Methyl Pyrazolone. 2- Methylresorcinol. N,N-Bis (2-Hydroxyethyl)-p-Phenylenediamine Sulfate. 2-Amino-4-Hydroxyethylaminoanisole Sulfate. m-Aminophenol. 2,4-Diaminophenoxyethanol HCL. 4- Amino-2-Hydroxytoluene.

Color Developer 15 ml:
Water (aqua). Hydrogen Peroxide. Cetyl Alcohol. Cetearyl Alcohol. Laureth-3. Ceteareth-20. Oxyquinoline Sulfate. Phosphoric Acid.

The Sensitivity Test and Color Strand Test are the most important steps when coloring your hair!

The Sensitivity Test can help you determine if you’re sensitive to Naturtint Permanent Hair Color. Like other permanent dyes, Naturtint Permanent Hair Color contains ingredients that could cause allergic reactions for certain individuals. Hair colorants are known skin sensitizers and a Sensitivity Test should be performed 48 hours before coloring to decide if Naturtint permanent hair color is right for you.
If you are allergic to PPD or have an allergic reaction to the Sensitivity Test, do not use the product.

The Color Strand Test is the best way to preview a color and avoid undesirable results.
We recommend that you test the color on a part of your hair that contains the colors you want to cover. Think of this as a dress rehearsal—time yourself as if you were coloring your whole head, but don’t mix up the whole kit, only a small portion is necessary.

Please follow the instructions included in your hair color kit!

Why is the Naturtint brand different?

Naturtint has been the leader in scientifically innovative hair color and care for over 25 years. Naturtint’s botanical-inspired formulas contain only the highest quality ingredients and are designed to deliver and maintain radiant color and shine while still being gentle with your hair and scalp.

What’s the shelf life for Naturtint products?

Our products have a typical shelf life of 4 years. On the bottom of Naturtint permanent hair color and Root retouch box you will find the expiration date embossed or in ink. For other Naturtint products, please find the lot number, located on the back of the bottle or tube; the last number corresponds to the year it was manufactured (i.e. L05649 is 2019, and L 02360 is 2020).

For product specific FAQs go here →