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ABOUT

Cleaner Beauty starts here - with us.

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On a Mission to Empower
We believe in cleaner beauty solutions that empower others to own their style, feel confident and have a viable alternative to salon treatments.
We believe in integrity
We care about our customers and the environment, including animals and their rights. We stand behind the quality and integrity of our vegan, plant-enriched products.
Be the change you seek
We are a diverse and inclusive organization. Our team of talented and supportive professionals strive to uplift each other and our community.
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our story

Naturtint believes that cleaner formulas promote healthier skin and hair. That’s why Naturtint’s manufacturer, Laboratorios Phergal, only creates products using the highest quality ingredients and with the most ethical and environmentally conscious manufacturing practices. Their dedicated team in Madrid, Spain, has helped Naturtint flourish as the leader in innovative hair color and care for more than 25 years.

In 1994, Maria del Pino Navarro, General Director of Labortorios Phergal traveled to the US to learn about hair care and coloring from top professionals. Encouraged by founder and General Director José Elvira Gálvez, Pino spent countless hours in a lab working on an ammonia-free hair color formula that she felt would empower women—in Spain and around the globe—to feel confident about their hair color and themselves.

In 1998, Brenda Boice, Naturtint USA distributor, sparked an opportunity to bring Naturtint’s innovative, gentle formulas to the United States. Finally, people across the United States could have access to a cleaner permanent hair color and hair care products! Today, Brenda, her daughter Ashley, and a dedicated team work to help customers be their best and make Naturtint accessible at health food stores and online retailers nationwide.

through the years